Jumia Technologies has successfully concluded its business in Rwanda after shutting down its food delivery business in the country.
Jumia Foods was the company’s remaining business in Rwanda after the retailer closed its Rwandan e-commerce business in 2017. The suspension of its food and delivery service in Rwanda follows an exit in Cameroon and Tanzania less than a month ago.
“We have made the difficult decision to suspend our on-demand services effective on December 9th,” Reuters quotes Jumia.
The closure of the Rwandan business will take full effect on January 9th, 2020. However, the giant is no longer accepting cash on delivery from December 9th, focusing on prepaid orders only.
Starting December 9th 2019, we will no longer be able to accept cash on delivery and can only process prepaid orders. We will not process orders after January 9th, 2019, at which point we will close all customer accounts. Jumia Prime subscribers will be contacted separately regarding their refund.Statement from Jumia
According to Jumia Rwanda’s MD, Albert Munyabugingo, Jumia closed in Rwanda because it is struggling with profitability in other markets. Therefore, it was essential to close Rwanda in a bid to refocus the business.
Additionally, Jumia Technologies also shut down its travel operations in Nigeria, leaving the activities to Travelstart. An email to seen by Techcabal reads that ” we [Jumia Travel] will cease to operate our hotels and flight websites and apps.”
“We have decided to enter into a partnership with Travelstart. While we continue to promote the travel category, TravelStart will be responsible for the operational side of the business” reads a Jumia statement.