InterContinental Hotels Group Plc has signed a Master Development Agreement (MDA) with Aleph Hospitality that will enable it to increase its network in Africa.
Through the agreement, ten franchise hotels will be developed across IHG’s portfolio of brands in midscale and upscale segments.
The key countries targeted in the expansion include Kenya, Ethiopia, Nigeria, Morocco, Algeria and Ghana.
Currently, InterContinental Hotels Group is one of the leading hospitality firms in the Middle East and Africa regions, operating under brands such as Crowne Plaza, voco, Hotel Indigo, Holiday Inn, Holiday Inn Express and Staybridge Suites. It operates a total of 29 hotels, nine of them being spread out in five countries in Africa.
The agreement seeks to expand the network of hotels across the Middle East and Africa region by 2025.
Aleph Hospitality is a Dubai-based company that manages hotels directly for owners hotel.
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