India has announced plans to restrict Chinese smartphone makers from selling devices cheaper than $150, seeking to kickstart its faltering domestic industry
The move is aimed at pushing Chinese giants out of the lower segment of the world’s second-biggest mobile market.
Smartphones under $150 contributed to a third of the country’s sales volume for the quarter through June 2022, with Chinese companies accounting for up to 80% of those shipments, according to market tracker Counterpoint.
Chinese smartphone players now sell the vast majority of devices in India, but their market dominance has not been “on the basis of free and fair competition,” says India’s junior tech minister.
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