On average, 98% of text messages get to be read by mobile users and therefore making it the most powerful mobile marketing tool for companies. Coupons distributed by text messages get redeemed 10 times more than the ones received by email, interesting right? To add on top text-message open rates are five times those of email.
While SMS is an unbelievable advantage to any business’s marketing strategy, there’s just one catch: you still have to write a text message for marketing. To hit your target for bulk SMS marketing, keep in mind the following tips in writing your SMS:
- Using simple and clear language: This is the #1 requirement for writing an SMS in all the best writing guides. We all want to show off our creativity, but sometimes the less, the better.
- Get to your Call to Action quickly– when writing your text make sure you show clearly what action you would want your customers to take.
- Personalization– make your bulk SMS personal by including stuff like name, geo-location, or related purchase apart from delivering relevant information known to the consumer. You know a lot about your customers. You know what they like, what their shopping habits are, and many other tidbits that will help you create a perfectly targeted message. The Bulk SMS provider that you selected as your partner has to have capability to segment your audience for easier personalization.
- Segmentation: Segmentation, and personalization are key to successful SMS. In place of messages that have irrelevant information, compose an SMS that offers what your subscribers are interested in. To do this, segment your contact list taking into account your type of business. For example, a zoo shop may divide customers based on the pet they own.
- professionalism: Do not use abbreviations, emoticons, do not be stiff and impersonal as if the text was written by a computer rather use language that’s consistent and with the style and personality of your brand.
- Get consent: By following rules and regulations set out for SMS marketing, you should also ask your customers to sign in to your marketing list through your website, competitions, or fill out forms in your stores.
- Test your campaign: Testing your campaign can help resonate with your audience. With the insights, you can know what to include in your next campaign.
- Use keywords: Use keywords to invite customers and potentials to start a conversation with you about anything related to your business for their benefit.
Bulk SMS messaging is a great channel for marketers to complement current strategies and reach customers in a friendly way. Its employment isn’t complicated and doesn’t need much effort on your part. The trusted format of a text message is the way to go to engage your audience and get real conversion results.
Bulk text message marketing offers a meaningful opportunity for businesses to better communicate with prospects and customers. When you follow these best practices and adhere to compliance regulations, you will increase the number of conversations you have with your audience. Your engagement and loyalty will increase through these well-crafted campaigns.
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