East African Breweries Limited(EABL) has appointed Anne-Joy Michira as East Africa’s Marketing & Innovation Director.
Before occupying this position, Michira headed the Marketing Department – Beer for Kenya’s largest alcohol manufacturer and played a critical role in building and growing some of East Africa’s most prominent alcoholic beverages at Diageo.
She was also at the centre of Kenya’s Spirits Marketing, where she spearheaded the explosion of brands such as Chrome Vodka, Kenya Cane and Chrome Vodka. Kenya’s spirits business is now Diageo’s second-biggest.
KBL Managing Director John Musunga and EABL Group HR Director Tope Akinsanya described Michira as a passionate, big business leader, saying that she will definitely drive innovative thinking in her new role.
In a statement, both executives said AJ had constructed an extensive commercial career that spans 16 years, involved in both trade and brand marketing, and has diligently built, empowered and engaged teams that deliver.
Michira’s career began as a Trade Marketing Representative at British American Tobacco (BAT) and progressed into roles with increasing responsibilities over ten years.
She takes over from Graham Villiers-Tuthill.