Since the pandemic’s beginning, two topics have been firmly at the top of the news feeds, cybersports and cryptocurrency. And there is a third topic, no less popular at all times, which effectively combines both gaming and crypto into one successful business, gambling.
Cybersports, cryptocurrencies and betting
Objectively, their target audience is the same (primarily in terms of age parameter), and every year it only expands and strengthens. It would seem that just a couple of years ago, the mass consumer (adults and solvent) of cryptocurrencies and cybersports had only a superficial notion. o
But today, against the background of the epic growth of bitcoin and the rapid development of NFTs technology, so-called “Fan Engagement Tokens”, crypto in the world of e-Sport betting, is gradually becoming the new standard. Moreover, developers originally created such popular gaming projects as Sorare and Satoshi Quest MC for the bitcoin platform.
Modern cybersport also contributes directly and actively to the popularization of cryptocurrencies. Large blockchain platforms like Binance help big teams to launch Fan Tokens, increase fan engagement, and, of course, earn money with them.
For their part, professional bookmakers do not sit idly by and vigorously develop their cryptocurrency betting offerings. And some online sportsbooks are already working exclusively with cryptocurrencies. So, the relationship between cybersports, cryptocurrencies, and the betting business is not just growing but expanding at an exponential rate.
To the point that with every next leap in the segment of even altcoins (Dogecoin, Ethereum, Litecoin, etc.), both operating companies and regulatory authorities have to raise the question of the prospects of further development and the problem of controlled management of this continuously increasing market.
Cybersports and cryptocurrencies as a growth factor
At first, some bookmakers just started accepting online betting in bitcoins. And then, the target audience factor came into play. The fact is that more than half of all bitcoin owners are young men aged 18-35 who, again due to their age, can and like to play computer games themselves. On many occasions, they are fans of professional cybersports and have the opportunity (financially, primarily) to bet, including in cybersports games.
Some betting operators have already started working on their eSports lines. For example, TonyBet offers different cybersport bets and has a welcome bonus, according to a review at https://bookmaker-ratings.com/review/tonybet-review/.
Thus, in just a few years, bookmakers have got a completely new and, at the same time, global scale market with its laws and opportunities. Cryptocurrencies are decentralized (or at least they are considered decentralized for the time being). This feature alone became a factor contributing to the rapid expansion of the online betting audience. First of all, the part of players bet on cybersports, and now they can gamble without any restrictions from conventional banks.
This passion expands to bitcoin price bets: due to the volatility of the currency, bets on its price have long been accepted in bookmakers’ offices. The fluctuations of this currency sometimes attract the attention of as many bettors as some medium-sized soccer leagues.
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