Copia Global, Kenya’s B2C e-commerce platform serving a rapidly growing 750 million middle and low-income African consumer market, has appointed former Amazon executive Jason Murray to its Board.
He brings immense wealth of e-commerce knowledge from Amazon to the platform and joins a team of highly accomplished Board members, including Founder and Chairman Tracey Turner, Isaac Awuondo, Chairman NCBA Bank, Jerry Held, a successful Silicon Valley technology executive, and Shakir Merali, LGT Impact investor representative.
“We are delighted to welcome Jason Murray to our Board. He brings an in-depth understanding of the global e-commerce industry, which will enhance the e-commerce platform’s model as we expand across Africa,” said Tracey Turner, Copia Global Founder and Chairman.
“Jason joins Copia at an exciting time when the African middle-class is growing, and Copia is experiencing rapid growth. Jason’s invaluable Amazon growth perspective will reinforce Copia’s strategy, accelerate our profitability and increase the value we provide to our customers and partners.”
Jason’s experience building and leading multiple global Amazon teams from India to China will bring invaluable ecommerce scaling expertise to the team as Copia embarks on its international expansion strategy.
“In a challenging environment, Copia has already achieved significant milestones in its mission to provide access to an underserved consumer mass-market in Africa and has demonstrated an unwavering customer-centric focus that I admire,” said Jason Murray, Co-Founder, and CEO, Shipium.
“Given Copia’s impressive growth rate and the opportunity to expand across Africa, I am reminded of Amazon’s early days, which further indicates Copia’s enormous potential. I am thrilled to be joining an impressive cast of industry professionals in leading Copia’s world-class team to empower Africa’s low-to middle-income consumers.”
Launched in Kenya in 2013, Copia Global harnesses mobile technologies, a network of local Agents, and proprietary Copia Logistics to reach a market that formal retail and Western e-commerce models cannot.
The e-commerce platform brings quality products at the lowest market prices delivered at no cost to thousands of customers every day. The company has fulfilled more than 10 million orders in Kenya and Uganda.
“At Copia, we have developed an e-commerce model that is unique to the African middle to low-income class, and there is much to learn from Amazon’s incredible global growth trajectory. We are excited to have the opportunity to leverage the experience and perspective of a former Amazon leader such as Jason Murray towards Copia’s growth,” said Tim Steel, CEO, Copia Global.