CFAO Mobility Kenya has committed KShs 48.5 million to support the 2026 edition of the Safari Rally and related motorsport development initiatives.
- •The funding is expected to contribute to the organization of the Safari Rally Kenya, widely regarded as one of the most demanding rounds of the global rally series due to its tough terrain and unpredictable weather conditions.
- •According to the company, the latest commitment brings its cumulative support for the rally to more than KShs 153 million over the past six years.
- •The firm distributes vehicles from Toyota in Kenya, a manufacturer that has historically been one of the most successful competitors in the WRC through the Toyota Gazoo Racing WRT team.
Beyond event sponsorship, part of the funding will be directed toward motorsport development programs meant to expand local participation in rally driving. The initiative includes support for the Safari Rally Training School, and a partnership with South African outfit Botterill Motor Sport to design a rally training curriculum.
As part of the programme, two rally-spec Toyota Starlet Rally5 cars have been built to international federation standards set by the Fédération Internationale de l'Automobile (FIA). The vehicles were developed locally with input from Kenyan engineers and technicians and will be used for driver training.
A separate project involves the development of a prototype “Cross Car” designed for junior competitors aged between 12 and 17. Built to FIA guidelines, the vehicle is intended to provide an entry-level platform for young drivers interested in competitive rallying.
The sponsorship also includes operational support during the rally itself. Vehicles such as the Toyota Hilux are typically used as “double zero” and “triple zero” safety cars that inspect rally stages before competitors begin their runs. The Safari Rally returned to the WRC calendar in 2021 after nearly two decades off the championship schedule. Since its return, the event has drawn global attention for its challenging stages across Kenya’s Rift Valley region and its role in reviving the country’s motorsport profile.
