Carrefour Kenya has signed a partnership with online shopping company Jumia to sell its groceries and some household goods on the e-commerce platform starting early January 2019.
In a statement,Franck Moreau of Carrefour Kenya said: “We are happy to partner with Jumia in Kenya as we seek to extend Carrefour’s offering to more customers by leveraging on Jumia’s network and e-commerce platform. ”
The partnership comes as Carrefour Group’s Western and Central Africa partners CFAO also sign commercial deals to sell their products on Jumia’s platform in Ivory Coast, Cameroon and Senegal.
Online shopping is increasingly becoming popular in Kenya, for the convenience it brings and the wide selection of products it offers buyers. This trend is also attributed to the increased mobile phone services penetration, which is estimated at above 80%, and increased use of smartphones.
Safaricom’s e-commerce platform Masoko reached its first anniversary this month. It has delivered products to 45 out of 47 counties, signed up over 120 active vendors and increased stock keeping units to over 30,000.
