Bloomberg Television, an American-based pay television network focusing on business and capital market programming, has today announced the expansion of its TV presence in Africa to serve the growing audience of business and financial news consumers based on the continent.
Bloomberg Television will expand its coverage in Africa in 2023, adding live reporting from Johannesburg, Kigali, Lagos and Nairobi to enhance its breaking-news operations and analysis from the region. Bloomberg anchor Jennifer Zabasajja will also anchor the team from the region and become a local correspondent across all Bloomberg’s platforms.
Stephen Colvin, Chief Commercial Officer, Bloomberg Media: “We’re excited to be expanding our reach to important business and finance audiences in Africa through investing in programming and operations in the region.”
Bloomberg TV will set up a studio in Rwanda’s capital Kigali with the goal of enhancing coverage of the developments and business stories from the region.
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