The World’s largest Asset Management firm, BlackRock Inc. has hired a new global chief marketing officer from digital media company BuzzFeed as it works to bolster its business from individual investors.
Frank Cooper, who spent the last 18 months as chief marketing officer and chief creative officer at BuzzFeed, plans to join the New York asset manager in January, according to an internal memo seen by The Wall Street Journal.
He will report to Chief Executive Laurence Fink, who sent the internal memo and highlighted Cooper’s experience using “new marketing technologies to help organizations—from global consumer companies to technology startups—to drive growth.”
Cooper is set to lead a marketing team that focuses on research and analytics, digital marketing and branding, the memo said.
(WSJ, Market Watch)
