Barclays Bank of Kenya has launched a 50-day credit card campaign to drive the uptake and usage of the cards in the country.
The campaign will see lucky customers win 50 dream two-day holiday destinations in 50 days, depending on their usage of the credit cards. There are also a number of weekly prizes for top spenders including invites to special events and movie premiers. The offer is valid for between August 2nd to October 31st and is open for both existing and new credit card customers.
Barclays Bank’s director of retail and business banking Zahid Mustafa regretted that while over 3 million Kenyans are eligible for credit cards, the number of users remain extremely low, primarily because of lack of information. Overall, the uptake of cards increased from 11.5 million in June 2016 to 15.6 million cards as at June 2017. Over the same period, there were less than 250, 000 credit cards in the market with Barclays controlling 40 percent of these.
“Our mandate is to inform Kenyans of the benefits that come with using cards. There is plenty of misinformation floating around, but I believe with the correct information, Kenyans are able to make better decisions in regard to cards as a cash management option. The benefits are endless,” Zahid said during a launch event in Nairobi.
In addition to the above benefits, card users will enjoy cash back benefits at the rate of 3% cash back for international spend and 2% cash back for cash spent locally.