Safaricom and Telkom Kenya have lost market shares in mobile and broadband subscription between the months of July to September this year, a new Communications Authority of Kenya (CA) Survey indicates.
- Safaricom’s market share in mobile (Sim) subscription stands at 65.7 per cent and Telkom Kenya controls a paltry 3.1 per cent of the mobile (Sim) subscription.
- Safaricom and Telkom control 61.9 per cent and 2.5 per cent of Kenya’s broadband share respectively.
- Airtel, which gained in both mobile (sim) subscriptions and broadband, now controls 32.7 per cent and 28.2 per cent market share respectively.
The first quarter of 2023/24 recorded 683, 160 additional mobile subscriptions. Safaricom has 44,115,281 active mobile subscription followed by Airtel at 18,932,398 while Telkom has 2,110,079. Equitel and Jamii Telco have 1,508,285 and 456,277 active subscribers respectively.
The international mobile voice traffic increased between July and September, a new survey by the Communications Authority of Kenya indicates. “In quarter one, Airtel Networks Ltd recorded the highest average on-net minutes/call whereas Jamii Telecommunications Ltd recorded the highest off net minutes/call. This is attributed to the fair tariffs offered by the two operators,” the CA said.
- According to the quarter one 2023/24 survey, the incoming international mobile voice traffic in minutes increased by 25.3 percent to 85.3 million minutes, while outgoing international mobile voice traffic grew by 4.8 percent to post 179.7 million minutes.
- This growth is attributed to the African Climate Summit in September 2023. The incoming and outgoing international mobile SMS were recorded at 9.4 million and 3.7 million messages, respectively.
- The total local mobile voice traffic rose by 4.0 percent to 22.2 billion minutes from 21.4 billion minutes reported in the last quarter of 2022/2023.
Mobile money subscriptions stood at 38.1 million, translating to a penetration rate of 75.2 per cent, which is an increase of 0.1 percentage points from the last quarter.
The report is based on data provided by licensees in the ICT sector as per their license conditions and obligations.
CA notes, “Kenya’s ICT sector continued to exhibit an upward trajectory in the adoption of mobile services, propelled by advancements in mobile connectivity and the availability of infrastructure. Consequently, this has led to faster and more reliable connections. We anticipate the continuation of these trends, with increased communication and data usage as we enter the festive season, as consumers connect with their families and friends.”
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