Air France will discontinue operations of its low-cost airline Joon, after it failed to make profits since it was launched in 2017.
Admittedly, the airline said that it had been difficult to understand the brand from the outset bringing into question the benefits of the airline since its launch.
“After much discussion with employees and customers alike, and in consultation with the unions, Air France has decided to launch a project studying the future of the Joon brand and the integration of Joon employees and aircraft into Air France,” said Air France in a statement.
Air France intends to move around 550 workers, currently employed by the subsidiary, to the mainline carrier.
“The plurality of brands in the marketplace has created much complexity and unfortunately weakened the power of the Air France brand,” the airline stated.
The millennial-focused carrier has been flying to destinations in Europe, including Madrid, Bergen and Manchester and further afield to countries like India, Brazil and South Africa.