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Responsible Gaming  iGaming is the collective name that the online gambling industry uses for their wide range of  gambling products and services. This includes all your classic casino games, betting on  sports and other events, as well as sports trading.  This industry has seen unprecedented growth, in the last five years the total global revenue  has doubled from around 50 billion to 100 billion euros. This is the Gross Gambling Revenue  (GGR), which is the difference between the wagered amount and the paid out prizes. With  an average payout of almost 95%, this represents a total wagered amount of 2,000 billion  euros.   With a revenue of 40 billion euros, Europe is the biggest online gambling market in the  world. One of the driving forces behind this is that online gambling has been regulated in  almost all European countries. A regulated market ensures that consumers have a legal,  safe and fair way to gamble. Not only did this make gambling more accessible and attractive,  in general it also meant that operators were allowed to advertise.  The battle for the customer  The reasoning behind allowing gambling ads is that consumers should be made aware of,  and channelled towards the new legal options where their safety and wellbeing would be  ensured. Wellbeing in this context means that vulnerable groups of people, especially minors  and young adults, must be protected against the risks that gambling has.   However, this is where the first ethical dilemmas appear. How aggressive can or should your  ...

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