Ujani, a diversified financial services firm, has unveiled a financial literacy platform aimed at bridging the gap in personal finance and investments amongst Kenyans.
“Education is the cornerstone of empowerment. The Ujani personalized dedicated training platform will provide accessible and user-friendly content tailored to the unique financial decisions, fostering a financially literate population within the click of a button,” Chief Executive Officer Donald Kimathi said during the launch.
- The Ujani Masterplan portal will offer specialized training on advanced financial and investment opportunities, including estate planning and smart debt management.
- It will also offer tailored financial wellness programs for businesses to improve the financial literacy and well-being of their employees.
- The portal will provide exclusive membership to Ujani communities, while the Ujani personalized financial advisory will offer one-on-one consultations with experienced financial advisors who provide customized financial plans and guidance.
Kimathi said low financial literacy had been identified as one of the key factors leading to a low savings culture, poor investment decisions, loan defaults, disproportionate and unreasonable loan commitments, financial stress, and poverty traps.
This platform, which is registered with the Institute of Certified Investment and Financial Analysts (ICIFA) targets retail clients, institutional clients, listed companies, family businesses, religious institutions and not-for-profit organizations, and Kenyans in the diaspora.
- The Ujani platform will enable individuals and institutional investors to make informed financial decisions.
- Users of the platform will have access to personal financial education, focusing on budgeting, saving, investing, and retirement planning.
- According to the Global Financial Literacy Survey, despite Kenya’s financial inclusion being at 83%, 62 percent of Kenyans are financially illiterate.
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