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    40 Million eyeballs expected in Kenya's 2022 Presidential Debate

    Business
    By Business Reporter
    - July 11, 2022
    - July 11, 2022
    Kenya Business newsPublic Policy
    40 Million eyeballs expected in Kenya's 2022 Presidential Debate

    Kenya’s third presidential debate will be held on 26th July 2022 ahead of the August 9 General Election. According to the Presidential Debates Secretariat, the action is set to begin at 5:00pm to 10:00pm and will be broadcast live from the Catholic University for Eastern Africa (CUEA) main campus situated in Karen, Nairobi.

    The Presidential Debates Secretariat is a joint organ of the Media Owners Association, the Media Council of Kenya and the Kenya Editors’ Guild. The Secretariat organizes Presidential Debates during election years and has done so over the last 10 years in 2013 and 2017.

    According to the Head of the Presidential Debates Secretariat Clifford Machoka, they expect over 40 Million eyeballs in the presidential debates. The debate will be streamed across more than 450 radio and TV stations including digital platforms.

    The debates have become the place for clarity of priorities, public policies, ideas and other development aspects key to the Kenyan people.

    “During these debates, the public gets to listen to the candidates and gauge what their priorities could be once they assume office. In that way, they catalyse issue-based elections; provide an opportunity for candidates to debate, interact and engage; and enable Kenyans to make informed decisions.” The secretariat noted in a statement released earlier in June.

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