Tuskys Supermarkets, arguably Kenya’s most successful retail chain last week unveiled its largest store in Nairobi Central Business District (CBD) following the merger of “Tuskys Magic” and “Tuskys Express”.
The new store dubbed “Tuskys Magic Express” covers approximately 100, 000 square feet and is situated in a prime location of Ronald Ngala Street. The store operates on four floors and is one of the largest in Tuskys’ regional portfolio.
The store was officially inaugurated by CEO Dan Githua in the presence of Stephen Mukuha Kamau; Former CEO of Tuskys, Mr Ishmael Bett; CEO of Suppliers Association of Kenya and several representatives from local business community.
Ground Floor – FMCG Section
To open the megastore, Tuskys expanded its existing sales area to house an expanded product offering. The result is a whole ground floor dediacted to FMCG products including a fresh food section consisting of a wide assortment of organic fruits and vegetables, dairy products, a hot food and bakery section. There is also a milk dispenser – selling a litre of milk at Sh 72 against the current market price of Sh 85, supplied by New KCC.
1st Floor – Crockery Section
The second floor of the new store houses the Crockery Section. This has the best and the latest trends of quality range of Crockery which are offered at economical prices to the clients.
2nd Floor – Electronics Centre
The second floor is a huge area dedicated to Electronics Business, which includes electronics, IT, and home appliances. There is also plenty of offers to choose from the huge collection of latest TVs and cookers at never-before prices.
3rd Floor – Tuskys Mavazi
On the third floor of the new store, the retailer has set up a stand-alone clothing section dubbed “Tuskys Mavazi” designed to feel like a fully fledged fashion store. The section has the full spectrum of latest fashion concepts, including Ladieswear, Menswear, and Kidwear. There is also a new born section and is a great spot for those who want to buy creative toddler and baby gifts. All the kidware, including clothing & strollers have been vetted to meet parent-minded criteria such as washability and durability.
Speaking to Kenyan Wallstreet, Tusksys CEO Dan Githua said the revamp of the store is designed to reposition the branch as the leading retail destination within Nairobi CBD, rather than just a supermarket.
Githua sees the ‘Electronics’ offering as a key point of differentiation, in line with its store renewal program. He added that the company won’t be opening any new branches but is looking to refurbish a number of its large stores across the country this year. The stores will be tailored to meet the demands of the local communities.
The move by Tuskys to expand comes soon after struggling retailer, Nakumatt holdings announced the closure of its Branch in the same location citing low sales from the downtown shop that has been operational for many years. Recently, Nakumatt also announced plans to shut down several unprofitable branches, new staff signings were put on hold and the retailer said it will no longer stock slow moving and unprofitable products.