Safaricom Limited (Stock; SCOM), Kenya’s largest company has announced the repositioning of the Safaricom brand from a telecommunications brand to a digital lifestyle enabler through a new brand campaign titled Twaweza: A Kiswahili name which means; when we come together, great things happen.
The company said the new brand position seeks to connect Kenyans to each other and also connect them to knowledge and information in a bid to democratize technology to bring out the best of their trademark resourcefulness, creativity and enterprising spirit.
The Safaricom network currently covers over 70 per cent of the country and has over 28 million subscribers providing over 200,000 touch points for its customers and offering over 100 different products under its portfolio.
Listed on the Nairobi Securities Exchange and with annual revenues in excess of Kshs 200 Billion, Safaricom invested Kshs 38 billion in building its network last year, providing over 80% of Kenya’s population with 4G, 3G and 2G coverage. Safaricom has harnessed its proprietary fibre infrastructure to build a dedicated enterprise business, providing managed IT services to clients in the East African region, as well as to deliver fibre to homes country-wide.
Safaricom pioneered commercial mobile money transfer globally through M-PESA, the most successful service of its kind anywhere in the world. Launched in March 2007, M-PESA now has over 26 million customers and over 140,000 M-PESA Agent outlets countrywide.