Iflix – A Malaysian video on demand (VoD) subscription service focused on emerging markets has announced the launch of its services in a number of African countries including; Nigeria, Ghana, Kenya, Egypt, Sudan, Tanzania and Zimbabwe.
This will increase iflix’s global footprint to 23 territories worldwide and consumers can sign up for a one-month free trial with full access to its services via any device they own, with no credit card required.
The service will additionally offer an extensive collection of African shows and movies, with iflix Africa planning to introduce exclusive African content series.
“The establishment of iflix Africa represents an incredibly exciting step in iflix’s growth story. As Africa transitions from the margins to the mainstream of the global economy, there is a unique, ‘once in a generation’ opportunity to fundamentally shift the way a billion people consume and enjoy content. By 2020, Africa will have 720 million smartphone users. We aim to meet the entertainment needs of those growingly connected viewers,” said Mark Britt, iflix co-founder and Chief Executive Officer.
First launched in May 2015, iflix expanded rapidly in the Asian region, rolling out services to 18 markets across Asia and MENA in less than two years and acquiring over five million members. In March of this year, the company announced the completion of a funding round totalling over US$90 million from investors like Liberty Global Group and Zain Group to support its international expansion.