Ex Airtel Kenya Boss Adil Youssefi appointed Liquid Telecom CEO

Liquid Telecom Kenya has announced the appointment of former Airtel Kenya CEO Adil Youssefi as its new Chief Executive.

Mr Adil will succeed Ben Roberts, who will become board Chairman of Liquid Telecom Kenya and concentrate on his role as the Chief Technology Officer for Liquid Telecom Group, a position he has held since 2006.

Before joining Airtel Kenya three years ago, he worked for Millicom Group, a mobile operator with operations in several African countries, in various capacities across its subsidiaries. He started as a Senior Advisor to the Chief Officer Asia in Sri Lanka in 2008, then moved to Chad to take up the Chief Executive position and finally served as the Chief Executive of Millicom Ghana in 2012.

“Adil brings to Liquid Telecom Kenya his excellent track record of strong leadership, as well as his unique and incredible ability to understand the customers and the market in a way that sees him translate vision into winning strategy,” said Nic Rudnick, CEO of the Liquid Telecom Group.

“I’ll be returning full time to the role of Chief Technical Officer with a considerably expanded network across Africa and a technology landscape that is advancing rapidly. My focus will be on running one pan-African network combined with innovation. Kenya is a perfect placed to be based due to its central African location and lively innovation scene.” said Ben Roberts.

Liquid Telecom Group has also appointed Willie Fryer as Chief Finance Officer for East Africa. This position was previously held by Raj Jandu who has moved to South Africa to take the role of Chief Finance Officer at Neotel.