Coca-Cola Africa Reorganizes its African footprint operations

Coca-Cola Africa has announced a reorganization of its African operations in the 18 Southern and East Africa countries where it operates, effective 1 August.

Swaziland and Lesotho will be part of South Africa’s operations while Botswana, Zambia, Zimbabwe, Malawi, Namibia, St Helena  and Angola become part of the East Africa block of markets which include Kenya, Tanzania, Uganda, Ethiopia, Mozambique, Djibouti, Somalia, Somaliland and Eritrea.

Coca-Cola Africa will now comprise two regions, Southern Africa and East and Central Africa.

Ahmed Rady, currently East Africa General Manager will lead the expanded region which includes additional markets from Central Africa.

Newly appointed South Africa General Manager Roger Gauntlett will continue in his role looking after operations in South Africa, Lesotho and Swaziland.

Coca-Cola Africa President Kelvin Balogun says, “In line with our strategic priority to drive accelerated growth and evolve into a total beverage company, we have been working to streamline our company structure to allow for speed, agility and role clarity. One of the imperatives coming from this is the creation of larger empowered regional operations that are aligned with our bottling partner Coca-Cola Beverages Africa territories.”